Wild Life views wilderness areas as an essential partner. Wild Life’s wilderness immersions allow for areas of operation that are not limited by eco-tourism infrastructure. This means that currently economically unproductive wilderness areas can be given an economic value. Direct contributions through fees and levies to conservation agencies and communities help ensure that these areas are protected and remain undeveloped. In this regard, areas are chosen for their conservation need and the availability of quality conservation partners. In this way, by simply operating the business, significant returns to conservation are integrated as direct costs. Additional indirect returns are made to conservation through training facilitators from local communities, area development and investment into concessions. 

The advertised conservation benefit of 2.5% of revenue is based only on the direct financial contribution made to conservation agencies through fees, levies and concession agreements only. Additional activities such as area development, investments are significant but considered indirect and not included here.